Hi, I'm Mike.
I do web things like:
If you need help with sales/marketing contact me on LinkedIn.
Once upon a time there was a theory that Macau would be playing host to fewer VIP billionaires and become a hub for meetings, incentives, conferences, and exhibitions (MICE). Seems like there’s lot of variations on this acronym and the words that make it up, but that seems to be the one in primary use in Macau. This was part of Macau’s overall push for diversification, a goal pushed by Beijing, shared by the local populace, and probably opposed only by the junkets. These business tourists would augment the new middle class families coming for entertainment as much as baccarat. I bought into this theory for a few reasons.
Unfortunately, as the chart shows, visitors to exhibitions fell along with VIP revenue from 2014 to 2016. The Macau government database hasn’t been updated with any 2017 data yet, but we know that VIP revenue has finally posted a quarter of growth. It will be interesting to see whether the number of Macau exhibition visitors will grow as well.